One simple step you can do to help maximize your Facebook impact is to change your real estate business page template from Business to Services.
This will allow you to promote specific services that you offer to your Buyers and Sellers. You can highlight individual points on your Facebook page, such as:
Luxury Homes
New Construction
First-Time Buyers
any other market services that you offer!
Take this step to promote your SERVICES...not just your business!
-Sherri Johnson Coaching