Now more than ever, cash flow for Realtors is super important

Written by Teresa Tedder Overcash

Last Updated: 22.09.2022

Reading: 0 Min.

With less inventory and competitive commission offerings, it is CRUCIAL that agents are with a company that offers VERY low commission structures to their agents.

  • You may find that negotiating your commissions is necessary to be competitive in the latest market shift (as evidenced by this article and the lawsuit between NAR and DOJ).
  • It would be painful to pay your company 30% commission (or more) AND then have to continue to negotiate the commission downward.

Remember that with ROG, you only pay a flat transaction fee at closing, leaving more "meat on the bones" of your commission for you to compete with (if ultimately necessary).

  • Of course, we strive to show our value as an agent, as the value you bring to the transaction is more important than the price to most clients (do you know what value you bring to a buyer and seller? If not, please reach out to me for a discussion).
  • When the consumer understands your true value, they are much less likely to want to negotiate your fees. However, when they believe that all agents are the same and all of their services are the same, they are likely to negotiate.

Read about the lawsuit here:

Redfin Predicts It Will Become Less Expensive to Sell Your Home as Real Estate Commissions Become More Transparent

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