MARKETING PLAN- Data Driven Marketing Edge

Written by Teresa Tedder Overcash

Last Updated: 02.02.2026

Reading: 1 Min.

Why [Agent Name] & Realty ONE Group

A one-page, data-driven marketing edge for [Property Address, City, State]

 

Fast proof you can trust

   Featured in industry performance rankings such as RISMedia and RealTrends (where applicable).

  Listings launched in multiple MLSs (where available) to maximize agent reach, showings, and offer strength.

  [Agent Name]: [Years of experience] years experience, [Credential or award], known for clear communication and strong negotiation.

 

Why multi-MLS exposure can matter to your bottom line

  Bigger buyer pool = stronger offers. Wider exposure taps distinct agent networks and buyer search hubs across nearby metros and relocation corridors.

  Fewer days on market. More showings early concentrates demand, which often compresses time-to-offer in many markets.

  Better negotiation leverage. Parallel agent interest creates urgency and can reduce concession pressure at inspection and appraisal.

  Cleaner appraisal support. More relevant comps surface to support value when your buyer’s lender orders the report.

 

How we find your 3 most likely buyers (and go straight to them)

  We use a buyer-matching approach that looks at MLS history, buyer search behavior, relocation patterns, school-zone moves, and online interest signals.

  From this, we identify the Top 3 buyer profiles (example: move-up buyers; relocators seeking space; hybrid-work professionals).

  We build custom audiences for Meta, Google, YouTube, and Nextdoor, then retarget visitors with tour invites and lender-ready payment options.

 

Photo strategy: the angles & order that drive clicks and tours

  Lead with a front 3/4 hero (eye-level) followed by a drone context shot to boost first-impression click-through.

  Show kitchen first, then living flow, then owner’s suite - many buyers decide to save within the first 3-5 images.

  Include two lifestyle vignettes (outdoor living, yard depth, or workspace) to sell how the home lives, not just specs.

  End the set with map/context and a floor plan (if available) to keep buyers engaged from curiosity to showing request.

  We shoot twilight for emotional impact and sequence photos to guide the buyer’s eye logically through the home.


 

The marketing plan (launch week snapshot)

   Pro photos + drone + twilight; 45-sec vertical video cut for Reels/Shorts; full YouTube tour.

  Syndication to your primary MLS plus additional MLSs where available (and major portals) on Day 1 for simultaneous momentum.

  Targeted ads to the highest-likely ZIP codes with a lender-hosted open house the first weekend (payment scenarios on site).

   Daily intelligence loop: showings, saves, and ad heatmaps - so we adjust fast for maximum net.

 

 

Three promises to you

1. Precision pricing. Freshest comps and finish-level adjustments (we show our math).

2. Presentation that wins. Angles, sequencing, and copy built to convert online interest into in-person tours.

3. Pro negotiation. Appraisal and repair playbooks plus a backup-buyer pipeline to protect your net.

 

Result: More qualified eyes, faster offers, and the highest believable price for your home - backed by a team built for performance.

 

Presented by [Agent Name] | Realty ONE Group | [Phone] | [Email] | [Office/City]

 

 

 

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